Principal Product Marketing Manager, Ads Marketing

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier, whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

We're seeking a strategic and customer-obsessed Product Marketing Manager to join our Ads Product Marketing team. In this role, you'll serve as a critical bridge between product development and go-to-market execution, translating complex advertising solutions into compelling narratives that resonate with advertisers and drive product adoption at scale.

As a Product Marketing Manager, you'll partner closely with Product Management, Go-to-Market, and cross-functional stakeholders to shape product strategy through deep customer insights and competitive intelligence. You'll own the end-to-end marketing lifecycle—from informing the product roadmap through voice-of-customer research to crafting positioning and messaging that differentiates our solutions in market. Your work will directly influence how thousands of advertisers discover, adopt, and maximize value from Amazon Ads products.

The ideal candidate combines analytical rigor with creative storytelling, thrives in ambiguous environments, and has a proven track record of launching products that achieve measurable business impact. You'll need to balance strategic thinking with tactical execution, moving seamlessly from conducting advertiser research to developing sales enablement materials to presenting product vision to senior leadership.

Key job responsibilities
1. Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap.
2. Conduct in-depth research and competitive analysis to identify the most promising opportunities for Amazon Ads products.
3. Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement.
4. Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap.
5. Align GTM strategy to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations.
6. Develop single-source-of-truth documentation to enable sales and marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs.

A day in the life
You might start your morning reviewing the latest campaign performance data and customer feedback, then shift into a working session with product managers to refine messaging for an upcoming launch. After lunch, you could be presenting a go-to-market strategy to senior leaders, gathering input, and aligning on next steps. Later, you'll connect with sales and partner teams to ensure enablement materials are landing effectively. Throughout it all, you're asking the right questions, simplifying complexity, and keeping cross-functional teams moving toward a shared goal.

About the team
The Ads Product Marketing team within Amazon Ads is the strategic connective tissue between product innovation and market impact. We don't just launch products, we shape how advertisers discover, understand, and derive value from Amazon's advertising solutions across the full funnel.

The Commerce pod sits at the heart of this mission, owning product marketing for some of Amazon Ads' core solutions: Sponsored Products, Sponsored Brands, and Brand Stores. Together, these products serve millions of advertisers globally from small businesses running their first campaign to the large brands.

This role is part of the Sponsored Products & Sponsored Brands (SPB) product marketing team. We are evolving the PMM function beyond traditional launch communications to earning a seat at the table to directly influence the product roadmap through voice-of-customer research, competitive intelligence, and deep advertiser insights. Our work spans the full marketing lifecycle: from shaping what gets built, to how it's positioned in market, to driving adoption and measuring impact post-launch.

You'll join a collaborative, fast-paced team that partners daily with Product Management, Go-to-Market, Sales Enablement, and cross-functional leadership. We operate with a builder mentality by testing, learning, and iterating to deliver solutions that move the needle for advertisers and for the business. If you're passionate about translating complex ad tech into compelling stories that drive real outcomes, this is the team for you.

Basic qualifications

- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams

Preferred qualifications

- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Sunnyvale - 187,000.00 - 252,900.00 USD annually
USA, NY, New York - 187,000.00 - 252,900.00 USD annually
USA, WA, SEATTLE - 170,000.00 - 230,000.00 USD annually