Summary written by USA Jobs 24 from Twitch's advert and our data on 17,030 current US jobs. How we check every job
At a glance
Twitch is hiring a Director, Head of Product Marketing in Irvine, CA; San Francisco, CA. It is a full-time role in Marketing & Communications, asking for at least 10 years of experience, first listed on November 1. The advertised pay is $187,000–$252,900 a year. Twitch has 53 other openings in the US, 6 of them in Irvine, CA. Across all employers on USA Jobs 24 there are 2 Marketing openings in Irvine, CA today; the typical one asks for 10 years and advertises about $220,000 a year at the midpoint.
How the pay compares
Twitch advertises $187,000 to $252,900 a year, a midpoint of $219,950 a year. Where an offer lands in a range usually depends on experience and on the exact location. That is higher than about 69% of the 235 marketing jobs in California that publish a yearly rate on USA Jobs 24, where the typical midpoint is $195,000 a year. To see roughly what this leaves after federal and California tax, try our take-home pay calculator.
Before you apply
- Check it is still open. We found this job on Twitch's Greenhouse site on November 1 and checked it again November 4, 5:17 AM ET. When an employer takes a job down, we remove it at our next daily update.
- Check the location works for you. This role is based in Irvine, CA (or one of 1 other locations). If you would need to move, ask whether relocation help is offered.
- Match the experience. The advert asks for at least 10 years of experience. If you are a little short, a close match on the skills in the advert can still win an interview.
- Know your number. Decide the lowest offer you would accept before the first call. Our salary negotiation guide explains how to ask for more.
- Apply only through Twitch's own site. Our Apply button goes straight to Twitch's Greenhouse page. If anyone contacts you about this job and asks for money, gift cards or bank details, stop and check it with our scam checker. Read how to spot a fake job offer.
About hiring at Twitch
Twitch has 54 openings on USA Jobs 24 today across 3 states. Most are in software & IT (21), product & design (15) and marketing (11). The biggest locations are San Francisco, CA (50), Seattle, WA (14) and New York, NY (11). None of them is fully remote, 6% are open to entry-level candidates and 93% show pay. We collect Twitch's jobs every day straight from its own careers system (Greenhouse), never from job boards or agencies.
The employer's advert
This is Twitch's own description of the job, copied word for word from its careers site. We have not edited it.
Show the full advert from TwitchHide the advert808 words
About Us
Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.
About the Role
Twitch is looking for a Director, Head of Product Marketing to build, lead, and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver.
In this role, you will define the core value proposition of Twitch’s product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams. You understand that the best marketing on a platform feels like a feature, not a bug. You’ll build systems that move beyond one-off "launch day hype,” anchoring your strategy in continuous lifecycle adoption and creator unit economics. You’ll ensure that our community understands the deep why behind our tools before the what even ships.
You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA.
You Will:
- Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork.
- Define the Value Translation for Creators: Translate complex technical roadmaps and platform mechanics into transparent, compelling creator value narratives. Demonstrate how Twitch’s breadth of monetization tools can be a meaningful driver of creator earnings, giving creators more ways to build income.
- Partner on the Core Discovery & Product Roadmap: Act as a strategic peer to Product, Design, and Engineering leadership to help solve platform-wide discovery challenges.
- Bridge Product to Partnerships & BD: Partner closely with teams across the business to ensure new platform features, onboarding pathways, and retention mechanics directly recruitment and retention goals.
- Champion Data-Backed Market & Audience Insights: Unearth deep audience affinities and user research to help the platform bridge the gap between our core gaming foundation and expanding lifestyle, sports, and creative verticals.
- Turn Marketing into a Native Platform Feature: Ensure that every user-facing message, in-product promo, and CRM touchpoint delivers immediate community value and respects the sacred relationship between streamers and their viewers
You Have:
- 10+ years of relevant experience in a high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces, with 5+ years experience managing and scaling high-performing, integrated teams.
- Radical Empathy for Creators & Communities: A deep, instinctive understanding of digital subcultures, streamer dynamics, and the unvarnished reality of building an audience online. You know how to talk with creators, not just at them.
- Demonstrated Mastery of Two-Sided Platform Economics: A deep understanding of creator unit economics, digital commerce, patronage models, and how product features directly influence creator retention (LTV) and viewer habituation.
- Exceptional Written and Narrative Rigor: The ability to distill complex, highly technical
- Operational Courage: High agency, bias for action, and the comfort to say "no" to low-impact feature launches in order to protect team focus and prioritize company-defining bets
Perks
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Job ID: TW9298
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
US, WA, Seattle - Annually
$187,000—$252,900 USD
US, CA, San Francisco - Annually
$205,700—$278,200 USD
US, NY, New York - Annually
$205,700—$278,200 USD
US, CA, Los Angeles - Annually
$187,000—$252,900 USD
US, CA, Irvine - Annually
$187,000—$252,900 USD
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.
USA Jobs 24 copied this listing from Twitch's official careers site on November 1, 2026 and checked it again November 4, 5:17 AM ET. Twitch will never ask you to pay to apply or to buy equipment with a check they send you. If anyone does, it is a scam.
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