Director, Creative Marketing - Film & TV (Strategic Partnerships)

At Sony Music Publishing (“SMP”), we believe every voice matters. We are the #1 global music publisher, advancing the artistry of the world’s greatest songwriters and composers for over 25 years. We keep songwriters at the forefront of everything we do, and design our suite of services to amplify opportunities, build connections, and defend their rights. Our roster benefits from an international team committed to providing support at every career stage. From classic catalogues to contemporary hitmakers, history is always being written. We are a part of the Sony family of global companies. Learn more about SMP at https://www.sonymusicpub.com/en.

Why join Sony Music Group?

Here at Sony Music Group, we are shaping what’s next in a way that creates impact. Forging powerful new ideas at the heart of music, technology, and culture that entertain and move people.

This is your opportunity. Part of a global community, united by individual passion, rising to that challenge every day. Adapting at pace and supporting one another, inspired to influence the future. For the benefit of you, our people; our creators, our business, and wider society too.

Be a part of an organization that is creator first. Committed to fueling excellence and always imagining more, while fostering a supportive culture, one where we elevate each other and act responsibly.

The Creative Marketing & Strategic Partnerships role will serve as a key bridge between Sony Music Publishing and leading creative partners, connecting their content and storytelling needs with SMP’s world-class songwriters, artists, producers, and repertoire. The role will initially focus on our strategic partnership with Netflix, while also identifying and developing broader opportunities across film, television, advertising, and other media. This person will be a proactive, highly connected creative partner who can anticipate opportunities, bring the right talent and music to the table, and build strategic relationships that drive value for both SMP and our partners.

• Serve as a key creative and commercial liaison between Sony Music Publishing (SMP) and strategic partners, translating their creative needs, programming priorities, and content opportunities into relevant talent, repertoire, and creative solutions. Initially, this role will have a particular focus on our strategic partnerships.
• Develop a deep understanding of strategic partners’ creative strategies, upcoming content, and evolving music needs to proactively identify opportunities across film, television, promos, trailers, advertising, and other media.

• Maintain a strong understanding of the SMP roster and continuously stay informed on new signings, emerging talent, and key songwriter, artist, producer, and creative relationships.

• Communicate partner priorities, briefs, and opportunities clearly and effectively to the A&R team and broader SMP organization.

• Proactively recommend artists, songwriters, producers, and creative teams who align with specific projects, genres, audiences, and creative objectives.

• Curate and facilitate playlists, writing sessions, showcases, introductions, studio visits, and other tailored creative experiences designed to connect strategic partners with the right SMP talent.

• Partner closely with A&R and international teams to identify and deliver the right talent, repertoire, and creative ideas for global content needs.

• Lead the negotiation and issuance of approvals and quotes for high-level sync opportunities, including trailers, promos, and other strategic media uses.

• Manage communication and approvals efficiently and diplomatically with writer approval parties, estates, managers, and other stakeholders, ensuring a seamless experience for both partners and SMP clients.

• Partner effectively across internal SMP divisions and with external partners, building strong relationships through clear, responsive, and solutions-oriented communication.

• Strategically and competitively price SMP repertoire, leveraging a deep understanding of relevant sync history, market dynamics, usage, and fee structures.

• Engage directly with SMP artists and songwriters to develop original songs, covers, and other bespoke creative solutions tailored to specific strategic opportunities.

• Attend showcases, concerts, writing camps, industry events, and other relevant gatherings to identify emerging opportunities and strengthen relationships with SMP songwriters, artists, managers, and the broader creative community.

• Serve as a trusted, proactive creative partner, anticipating needs, bringing forward compelling opportunities, and connecting partners’ content and storytelling with the strongest possible SMP talent and repertoire.

• Help identify and develop new strategic partnerships and creative opportunities that can expand SMP’s reach, strengthen existing relationships, and create new avenues for our songwriters and catalog.

• Lead with a mobility mindset (MILES) and continue to advance DE&I initiatives throughout the organization and within the SMP songwriter community.

Who You Are: (skills and experience required)

• Bachelor’s degree required; advanced degree a plus
• Minimum of 5+ years of relevant experience in music publishing, synchronization, entertainment, or a related field
• Strong relationships and familiarity with the music and entertainment industries
• Exceptional interpersonal skills with the ability to build and maintain strong, trusted relationships with songwriters, managers, attorneys, estates, clients, and internal teams
• In-depth knowledge of Sony Music Publishing’s catalog and a strong awareness of market opportunities preferred
• Global mindset with an ability to think and operate on an international scale
• Strong understanding of music publishing and synchronization licensing, including copyright, ownership, approvals, and clearance processes
• Proven ability to collaborate effectively across cross-functional teams
• Creative and pragmatic problem-solver with a strategic mindset and the ability to identify and capitalize on opportunities
• Strong business acumen, with experience supporting catalog operations and synthesizing information and data to support decision-making
• Excellent written, verbal, and presentation communication skills
• High level of integrity and discretion in handling confidential information
• Willingness to travel as needed
• Must be authorized to work in the United States
• Standard workday is 7.5 hours; however, flexibility is required for evening and late-night events as business needs dictate

What We Give You:

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess and Flexible Time Off

DISCLAIMER:

The anticipated annual base salary for this position is:

This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above. SMP will consider qualified applicants with arrest or conviction records in accordance with applicable law.

Sony is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.

We are aware that unauthorized individuals or organizations may attempt to solicit personal information or payments from job applicants by impersonating our company through fraudulent job postings. We take these matters seriously but cannot control third-party websites. To protect your personal information, please verify that any job posting you respond to also appears on our official Careers page: www.sonyjobs.com. Please also be advised that we never request personal identifying information (such as Social Security numbers, bank details, or copies of identification documents) during the initial stages of our application process. If you have any doubts about the authenticity of a job posting or communication, please contact talentacquisition@sonymusicpub.com before submitting any information.

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