Brand Home Manager – Balcones

Job Description :

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker anda Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

Purpose of The Role:

Directly accountable for the operational responsibilities for all strategic planning, budgeting and execution of activities related to sales, marketing, management and operations of Balcones / Waco, Texas.

Contributes, alongside agency partners and supply counterparts to capital project planning, strategic marketing and financial feasibility of new brand home site. Direct reports include Balcones / Waco, Texas Assistant Manager + 10 - 15 employees (all external agency employees).

​Responsibilities:

Planning and Ops

1. Long-Range

• Manage and lead all aspects of the assets assigned to the brand home. This includes strategic plans around guest services (tour program, personnel, brand stores, capital planning ,and events) and facility maintenance outside the scope of the Supply Organization.
• Partner with financial business counter part to ensure due diligence and thorough analysis of all long term projects and proposals.
• Supervise career development and training of brand home staff to ensure their skills continue to grow to meet future demands and changing brand strategy.
• Develop and implement financial reporting KPIs for each brand home location.

​2. Annually

• Develop annual operating plans and budgets for brand home
• Continually monitor expenses, cash flows and sales during the fiscal year to maintain a thorough understanding of the business and each department. Provide a Quarterly report overview to the Director of American Whiskey Development regarding operational performance and adherence to budget.
• At each brand store - ensure appropriate inventories are maintained throughout the year and proper retail planning is taking place (seasonal buying & staffing needs etc.)

​Sales & Marketing

1. Marketing

• Develop and implement programs that build awareness for brand homes among key media to gain valuable exposure by positioning the facility as a preferred whiskey travel destination.
• Work with agency partners to establish marketing plans and PR activities for brand home.
• Initiate VIP programming for the field sales teams to encourage extensive use of the brand home as a marketing tool for their clients and customers.
• Develop and maintain positive relationships with area CVBs (Local)

​2. Sales - Brand Stores

• Manage buyer and on site leadership to create plan-o-grams and long-range brand building model for each brand home store.
• Champion retail sales and buying analysis to build supply chain synergies between sites to ensure effective margins.

Brand Marketing Responsibilities

• Be instrumental in leveraging sponsorships for brands in Texas that will gain valuable exposure to our core consumer for each respective brand.

• Maintain budgetary control over “TX Community Relations” account.

• Serve as a spokesperson for American Whiskey Brands

Miscellaneous

• Build working relations between Supply and Demand leadership to ensure effective brand home experiences

Experience/skills required:

• Bachelor’s degree in Business, Hospitality Management, Operations, Marketing or a related field, or equivalent relevant professional experience.
• 5+ years of relevant experience in the spirits industry, hospitality, visitor attractions, experiential venues, retail operations or another consumer-facing environment, with demonstrated experience leading day-to-day operations and delivering high-quality guest experiences.
• Strong people leadership and operational management capabilities, with experience managing teams and/or external partners, budgets, business performance and multiple operational priorities in a fast-paced consumer-facing environment.
• Ability to work on-site in Waco, Texas at least 4 days per week, with availability to travel up to 10% based on business needs.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.

Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

Regular

Primary Location:

Off Site Texas

Additional Locations :

Job Posting Start Date :

2026-10-26TEXAS: SALARY RANGE IS FROM $85.500 TO $142.500 (ANNUAL)

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.